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Posts tagged “Marketing Is Scary

Don’t Push The Big Red Button

One of my peeps on Google Plus, a Mister John Ward, had a super handy link to post today, and I figured I needed to come share it here with the few of you that read my blog with any regularity.

(Which implies I post regularly, and you know that doesn’t happen. But just go with it for now.)

William Hertling, a person with whom I’ve had absolutely no familiarity until today, wrote up an excellent check list in PDF format (clicky, clicky, clicky!) for those of us seeking a self-publishing route for our writing.

To sum it up, here are the sections:

Phase 1: Pre-launch

  • Book Focused Activities
  • Web / Social Media
  • Other

Phase 2: Book Launch

  • Timing
  • Weeks 1-4

Phase 3: Post Launch

Phase 4: Influencers

This is a seriously hardcore (and very handy) checklist. Eight pages long. Print them. Print them all.

Also, don’t get too ahead of yourself. Finish the writing first, and then start checking things off the list. I see you hovering over that upload button. Stop it.

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Wait, What?

I know… marketing. I want to run screaming away from myself right now too.  It’s okay.  This isn’t really that evil, and it will be one of only a handful of times I’m going to throw this kind of thing at you.  It is must know information for anyone that ever plans to publish an eBook.

For those of you that have never set foot in a marketing class, or those of you that are familiar with marketing but need more tips, here are some seriously good suggestions for making your eBooks easy to find on a search.  Easy search = more readers.  Good, yes?  🙂  John Ward found this little gem and shared it to his writers group over on Google+, and now I’m sharing it with you.  This is the part where you give John a high five or kiss his feet or something, because he is made of win.  (Please don’t kiss my feet.  That’s gross.  I’d prefer the high five.)

The gist of it is in this one paragraph:

Categories, keywords, and tags can be used to help readers find your books, and these are methods that are generally not available to authors of print books that are sold in brick and mortar stores. As authors of ebooks, we need to learn how readers find books in estores like the Kindle store and use the tools that are available to us to maximize our sales.

The full article can be found here, on M. Louisa Locke’s blog.

Sarah 🙂